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The New U.S. ‘Phood’ Market

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By: Sean Moloughney

Editor, Nutraceuticals World

According to “The New U.S. ‘Phood’ Market,” a new report from market research publisher Packaged Facts, New York, NY, total U.S. retail sales of “phoods”, or, those that combine the health benefits of foods with pharmaceuticals, will continue to grow at a healthy pace through 2009, reaching $20 billion by 2007. This new report examines all aspects of the “phood” and “bepherage” industry, which includes products that provide a positive pharmaceutical benefit beyond basic nutrition. Packaged Facts classifies such items into the categories of traditional, or “inherently healthy” (oatmeal, whole grain breads, cranberry juice), fortified (orange juice with plant sterols), and “designer” (soy protein bars, smart spreads).

For more information: Packaged Facts, 301-468-3650; E-mail: mseward@marketresearch.com; Website: www.packagedfacts.com

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